We found @CrowdNoize at #sxsw. They always show love. (Taken with instagram)
found @nycymone on tumblr. haha
I will have.
It’s the day of the show. Loading in the equipment like extra sound and music gear starts at 4:00pm. The sound, light, ticket, bar staff and security have all been hired for the night. Chris and I oversee the setup of the stage and are monitoring ticket sales. While we wait for the talent’s plane to arrive we fend off calls, texts and messages from acquaintances that want to get in for free.
En route to the airport Chris and I discuss logistics of the show with regards to the talents writer, green room supplies, back stage passes etc. After a flight the talent are usually ready to go to their hotel, or to do a sound check at the venue. A sound check usually includes a sneak peak of their DJ set at full volume before the doors are open to the public. This is helpful to get all of the kinks out of the stage setup so there can be a seamless transition between the opening act and the headliner.
Kids are piling into the venue and the opening acts begin to warm up the crowd. The openers are usually local talent that are stoked to play in front of a large audience. The talent are settling into their hotel and we are making sure the openers transition their sets on time. At this point the show runs itself and as promoters we oversee that technically nothing goes wrong.
Once the show is over, we settle deals with the venue manager, and begin to clean up the staff is paid until 3:00am so we have deadline to be out by. What happens after the show stays after the show.
Producing the Zeds Dead show in Milwaukee at Turner Hall was a process that took careful planning, marketing and strategy. Chris V the promoter for React Presents the production company that makes these events possible is the one behind the scenes making the show run smoothly, I am his unofficial assistant.
Buying talent is the first step. Chris and I are experts on the electronic and hip-hop music scenes of Milwaukee and making educated decisions on what talent to bring to Milwaukee in order to make money is our first objective. First we need to brainstorm artists we like and would want to hear play live. Then our research is steered towards the artist’s popularity and then we take into account their popularity in a market like Milwaukee. That’s the tricky part. Milwaukee can be very conservative when it comes to live music when compared to cities like Chicago, New York, and Atlanta. Making an educated choice to bring talent is crucial otherwise the show could fail, and the promoter could lose money no matter how well you market the event.
Marketing is our next step. Creating a viral buzz is the cheapest form of marketing today by using social networks like Facebook and Twitter, and local event blogs like CrowdNoize, to spread the word. But marketing is also an investment. Marketing ploys like printed flyers, posters, and ads need to be purchased. Taking advantage of the Venue and artists personal contact lists are also key aspects of spreading the word. For example using Turner Halls extensive email list to promote the show and employing the artists performing to use their social platforms to promote the show as well. At the end of the day it is a group effort and once the show has been advertised and promoted, it needs to happen all over again until the day of the show.